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Presentation in the Media

Images of Divorce in a new credit union designed website/portal. It has little pictures, like polaroids of times in your life that you need a bank. Typical stuff, new baby, getting married, buying a house.The one that offended me was a divorce one. Wife w

I had a little win today.

My credit union has designed itself a funky new website/portal. It has little pictures, like polaroids of times in your life that you need a bank. Typical stuff, new baby, getting married, buying a house.

The one that offended me was a divorce one. Wife with crossed arms and frown and cowed looking husband.

I had a whinge, as I'm sure a lot of other people did to. It's gone now.

Perhaps I should have posted this in devil's advocate - but I'm sick of seeing negative images like this in the media.

Divorce might be a time you need financial help, but have an image of a broken heart or a house being ripped down the middle or something.

I'm tired of negative stereotypes in the media. Especially the ones where Dad is either stupid, or non-existent.

The one that really pinged me off was the Coles add where Mum and the 2 kids is in the rain, gets her food, goes home and cooks a roast meal for her and the kids.

So, moral is, if something offends you - let the advertiser/company know. You may get a small win.

Junior Executive of SRL-Resources

Executive Member of SRL-Resources, the Family Law People on this site (Look for the Avatars). Be mindful what you post in public areas. 
Good for you Artemis - if everyone stood up like that the walls of stereotypism (is that a word?  O_o ) will soon come crashing down.

When you are swimming down a creek and an eel bites your cheek, that's a Moray.
Some babies ads on TV last night showed single adults holding babies - ad was "caring for children" - don't know what it was for BUT showed 3 women and one man. People ARE influenced by what they see on TV. TV is a barrier/ally when portraying positive messages.

A simple position statement to all ad / media companies on positive role models and positions - an advice note - with some org signatories may help.

 Maybe I am not explaining myself well enough
A couple of ads come to mind that use unacceptable undertones that I believe had quite an out pouring.

The 4WD ad that had mum leaving dad behind taking the kids, then leaving the kids behind with the new boyfriend.

The one where hubby does something the wife doesn't appreciate so whacks him on the head with a spanner or such.

And the ad referring to a man sexuality when passing through a metal detector after being stripped down.

This would not be what I would consider to be a valuable role model for my daughter - A women who takes all and leaves her kids behind, a women who when gets peeved off bashes her partner nor one that uses her position for personal sexual gratification.

Of course their is always a black comedy associated with them to people can relate too as well.
Yeah D4E, the spanner one I actually found funny but I can see how and why it would raise eyebrows at the message it sent.

Imagine any guy being BRAVE enough to put his beloved car parts in the dishwasher!

When you are swimming down a creek and an eel bites your cheek, that's a Moray.
The ad I hate that comes to mind first is the Great Wall of China, another is at the local mall, Parents room, Dads Welcome.

Mind you with all those negative or black humor ones comes the productive ones as well, we had an add campaign running which dealt with people being a bad role model for the kids and highlighted the fact that kids repeat what they see, it showed all different aspect and included women doing wrong as well. Very powerful add.

You mean the telstra add with the dad who changes history, ahhhhhhh damn I do things like that all the time now my daughter sounds like that kids of the comedy show " really dad, nahhhh your just joking " which funnily enough is what I always say " Naghhhhhhhh just joking ".

The ad where they show kids emulating parents in all sorts of bad behaviour is an excellent one. A lot of parents just don't think about the consequences of their behaviour, or how they impact on kids as role models. That ad surely must get the message to the most stupid, self centred parent there is. Even Homer Simpson has more idea than some lol.

When you are swimming down a creek and an eel bites your cheek, that's a Moray.
Another good add - mother & boy at home waiting dad with music in background. He comes back plays basketball.

The point of the add was workplace safety, the music powerful, the concern on the boys face (a little billy elliot) seemed real and sad.

The add was about caring about the safety in the workplace - males are the ones who suffer most from injuries and accidents (and deaths). The effect on families - although a stereotype of "the family unit" there are sometime where the weight of the situation being the "normal" overcomes the idea of portraying "positive" messages (eg female breadwinner , male at home with child) or when the ad only has time to show one message - one image is picked.

 Maybe I am not explaining myself well enough
Jon.

I think the ad you refer to is WorkCover NSW. We should write a note of appreciation to the CEO Jon Blackwell if you feel these ads are supportive of the general relationship in the family unit. I liked that ad a lot. I am not sure if Site Director Admins are allowed to comment about the topic content but I thought that posts in this topic are really supporting that key message that Dads are really important (as well as Mums of course) :thumbs:

Site Director
I remember an accident where we lived where a train derailed, killing a mother at a railway crossing who had two small children. There was a huge hoo haa at the time because the compensation payout was minimal due to the fact that she was an at home mother and not contributing financially to the family.

The argument at the time was that the payout should be enough so their accustomed lifestyle should be maintainable. It worked out financially better for him to give up work and live off benefits. Had it been HIM killed in the accident the compensation would have been enough to replace the loss of income caused by his death, and the wife and kids lifestyle of a stay at home mum continued. (Compensation was payable by the RTA or train company, I forget which).

The obvious message sent here was that only the breadwinner in the family is financially worth compensating. However to me the message given was also that a woman was important enough to be kept in the lifestyle accustomed to - but not the male. Same in divorce cases where the male ends up living on next to nothing while the woman is to be maintained so the living arrangements with the children aren't disturbed - i.e tennis, private schools etc.

My point is that its not just media that needs an attitude adjustment regarding what should now be socially accepted norms but also the attitudes of society in general.

When you are swimming down a creek and an eel bites your cheek, that's a Moray.
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